Enhancing Book Recommendations with Generative AI

Revolutionizing Customer Experience with AI-Powered Recommendations
Category: Digital Transformation in Publishing and eLearning

A prominent publisher specializing in books about data and information aimed to enhance their customer experience by integrating a conversational helper bot powered by generative AI. Faced with the need to serve their customers better and keep up with competition, the publisher partnered with Shrewd Data consultants to find an optimal AI solution.

The publisher's existing system lacked the capability to provide personalized book recommendations, leading to suboptimal customer experiences. Competitors were already employing advanced AI technologies, making it imperative for the publisher to innovate or risk losing market share.

The primary objective was to implement a generative AI solution that could:

• Provide accurate and personalized book recommendations.
• Enhance the overall customer experience.
• Maintain competitive parity with other leading websites.

Shrewd Data consultants undertook a comprehensive approach to address the publisher's needs:

• Evaluation of AI Models: Multiple generative AI models were assessed, including ChatGPT-4, LocalGPT, Claude, and purpose-built AI models for online stores.
• Building a Knowledgebase: A detailed corpus encompassing the publisher's books, topics, keywords, and authors was created to serve as the knowledge foundation for the AI.
• Rigorous Testing: The AI models were tested extensively by querying them about books, authors, and topics to gauge their performance and accuracy.
• Selection of Optimal AI: Several solutions fell short—some couldn’t consistently list books by an author, while others recommended competitors' books. Eventually, a purpose-built AI model designed for recommending products in web stores was chosen for its superior performance and alignment with the publisher's objectives.

• Enhanced Customer Experience: Customers received accurate and timely book recommendations, making it easier to find relevant books.
• Increased Competitiveness: The publisher's website now stands toe-to-toe with competitors, offering advanced AI-driven book recommendations.
• Improved Engagement: The conversational helper bot engaged users more effectively, leading to increased satisfaction and loyalty.

The implementation of the purpose-built generative AI model transformed the publisher's website into a competitive and user-friendly platform. Customers appreciated the convenience and precision of the book recommendations, which led to higher engagement and increased sales. The publisher successfully differentiated itself in the market, showcasing innovation and a commitment to customer satisfaction.
Ready to elevate your customer experience with cutting-edge AI solutions? Partner with Shrewd Data today and drive your business forward. Connect with our expert consultants to get started!