Trends and Insights

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Text Mining for Big Data

Leverage Text Mining to Discover Customer Needs and Wants

David Haertzen - November 1, 2024
In conclusion, text mining methods are available that can be used to capitalize on opportunities, reduce losses and manage risks. The TF-IDF method is one of many approaches to successful data mining and is a good example of the overall approach. Typically multiple documents are scanned, pre-processed and then analyzed using an algorithm like TF-IDF, Keyword Association Network (KAN) or Support Vector Machines (SVM). Libraries of algorithms such as Python Scikit-learn support text processing via machine learning. I encourage you to learn more about text processing and its applications.

In conclusion, text mining methods are available that can be used to capitalize on opportunities, reduce losses and manage risks. The TF-IDF method is one of many approaches to successful data mining and is a good example of the overall approach. Typically multiple documents are scanned, pre-processed and then analyzed using an algorithm like TF-IDF, Keyword Association Network (KAN) or Support Vector Machines (SVM). Libraries of algorithms such as Python Scikit-learn support text processing via machine learning. I encourage you to learn more about text processing and its applications.

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Data Science Sandbox Architecture

Data Science Sandbox

Supercharge Innovation

David Haertzen - October 1, 2024
Making data science breakthroughs through use of traditional databases such as application databases or data warehouses has its challenges. Application data needs to be protected and not harmed through experimentation. Individual workstations may lack scale and potential for team collaboration.
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Model Your Customer Diagram

Model Your Customer

Strengthen Customer Engagement and Retention

David Haertzen - September 21, 2024
Would you like to better understand your customers? Customer knowledge can both help to improve revenues, reduce losses and avoid risks. A customer is broadly described as a party (person or organization) who is of interest to the enterprise. A customer model that identifies characteristics of your customers is a great way to achieve a level of understanding and achieve company goals. This article introduces customer modelling.
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